Alex Bloom Resume
Results-Driven Marketing Leader
Results-driven marketing leader with 10+ years of experience across tech, retail and healthcare. A full-stack marketer with strategic vision and hands-on execution skills, specializing in go-to-market, positioning and growth. Recently, led an omni-channel campaign that delivered 40% adoption over three months, surpassing industry benchmarks.
EXPERIENCE
2022 - Present
Thrive Health Tech
Head of Marketing
Pioneered the Wireless Assistance benefit category, creating a defensible moat and driving 40% enrollment—outperforming traditional Medicaid benefits. Delivered fast, measurable results, launched AI-powered virtual assistants in 90 days, cut churn to 5% with automated systems, and rolled out a CRM to manage 150K+ customers in under two months.
2018 - 2022
Asurion
Corporate Development and Strategy
Sr. Manager
Led the launch of Asurion Auto in just six months, creating a new vertical and unlocking cross-sell opportunities across Asurion’s product ecosystem. Built and led a cross-functional team spanning mechanics, sales, customer supportand finance to ensure seamless operational readiness. Drove end-to-end go-to-market execution, delivering both strategic growth and operational excellence.
2017 - 2018
Clear Demand
Principal Consultant
Led the implementation of a multi-million-dollar SaaS project with the government, developing pricing strategies for military commissaries. Established a knowledge-sharing platform that fostered collaboration and drove innovative solutions. Enhanced service delivery and positioned the team for long-term success through streamlined communication and strategy alignment.
EDUCATION
2006 - 2010
University of North Carolina
Kenan-Flagler Business School
Bachelor of Science in Business Administration
Emphasis in Entrepreneurship
Participated in study abroad program offering business classes to students in South Africa through Microfinance club
PORTFOLIO
I believe great results speak for themselves. Below, you’ll find a selection of projects that showcase strategic thinking, creative execution and measurable impact.
Click into any project for additional context and results.
